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<div class=3DSection1>

<p>&nbsp; <b><i><u><span style=3D'font-size:13.5pt'>HIRING A DJ: POINTS TO
CONSIDER</span></u></i></b> </p>

<p><b>Hiring a&nbsp;Disc Jockey for your wedding ceremony, wedding receptio=
n or
other event here&nbsp;in the Greater <st1:City w:st=3D"on"><st1:place w:st=
=3D"on">Pittsburgh</st1:place></st1:City>
area? &nbsp;It is my&nbsp;hope to&nbsp;give you&nbsp;the tools&nbsp;to
pick&nbsp;the RIGHT entertainer.&nbsp;&nbsp;Please read this carefully...an=
d choose
well.</b> </p>

<p><b>When you plan a party of any sort, your objective is to ensure that y=
our
guests have a good time, period. The company you choose to handle your wedd=
ing
reception or special event entertainment will have a greater degree of effe=
ct
on the success of the&nbsp;event<span class=3DGramE>&nbsp;&nbsp;than</span>=
 any
other factor. The DJ that&nbsp;you choose
will&nbsp;be&nbsp;your&nbsp;spokesperson that&nbsp;day and&nbsp;everything =
they
say or do will&nbsp;be&nbsp;a&nbsp;DIRECT reflection on you. </b></p>

<p><b>Here are some important points to remember when you interview a DJ
company.</b> </p>

<p><b><u><span style=3D'font-size:13.5pt'>Will the person that you interview
perform at your event?</span></u></b><b><span style=3D'font-size:13.5pt'> <=
/span></b></p>

<p><b>This is the most common complaint about the DJ industry today....The
person you interview is NOT the person that will actually&nbsp;perform at<s=
pan
class=3DGramE>&nbsp; your</span> event. Ask the DJ service you plan
to&nbsp;interview if he/she will be the actual person performing, or if som=
eone
else will perform the event. Ask if you can meet the person who will be
assigned to your event. You need to know this UP FRONT before you decide or
sign a contract. Preferably, you&nbsp;should meet both&nbsp;the owner/conta=
ct
AND&nbsp;the actual DJ.</b> </p>

<p><b>There are plenty <span class=3DGramE>of &nbsp;&quot;</span>Multi
Operator&quot;&nbsp;services out there who will&nbsp;be&nbsp;100%&nbsp;upfr=
ont
with you&nbsp;regarding&nbsp;this &nbsp;particular aspect of
their&nbsp;service&nbsp;and&nbsp;will&nbsp;be glad to&nbsp;arrange for
you&nbsp;to&nbsp;meet&nbsp;your prospective&nbsp;entertainer. </b></p>

<p><b>Likewise, there are dishonest <span class=3DGramE>companies &nbsp;tha=
t</span>
will purposely mislead you into thinking that the person you interview &nbs=
p;is
your DJ. &nbsp;When it comes time for&nbsp;the show, someone you have NEVER=
 met
shows up.&nbsp;This&nbsp;tactic, known&nbsp;as &quot;bait and switch&quot;,
represents the most damaging act that DJ companies inflict on the buying
public. </b></p>

<p><b>Bottom Line: If you don't get a good answer when you ask this questio=
n,
FIND a different DJ service.</b> </p>

<p><b><u><span style=3D'font-size:13.5pt'>Can you<span class=3DGramE>&nbsp;=
 expect</span>
prompt return of your phone calls or Emails?</span></u> </b></p>

<p><b>You should expect to get a call back or an Email back within 24 hours.
There&nbsp;are many DJ's who may&nbsp;be at a&nbsp;show when you call. &nbs=
p;Be
sure to leave a good call back number and&nbsp;your name, as well as the ti=
me
frame you need entertainment for. In fact,&nbsp;provide as much information=
 as
possible.&nbsp;&nbsp;This will help the&nbsp;DJ to give you more information
about their service and give you an accurate&nbsp;assessment of what they w=
ill
charge&nbsp;to handle your event.</b> </p>

<p><b>Bottom Line: Be <span class=3DGramE>persistent &nbsp;in</span>
your&nbsp;contact as many services are very busy, and provide detail so
that&nbsp;they can talk to you.</b> </p>

<p><b><u><span style=3D'font-size:13.5pt'>Will they ask&nbsp;to meet with y=
ou and
present his/her service</span>? </u></b></p>

<p><b>A good DJ Service will want to meet with you and anyone you wish
to&nbsp;be present to talk about your special&nbsp;<span class=3DGramE>day
&nbsp;event</span>. They will
want&nbsp;to&nbsp;make&nbsp;sure&nbsp;that&nbsp;you&nbsp;are&nbsp;100%
comfortable,&nbsp;and will&nbsp;not try to use fear or pressure as a <span
class=3DGramE>mechanism &nbsp;to</span> book&nbsp;you. They will speak
about&nbsp;all of the aspects&nbsp;of&nbsp;his/her service,&nbsp;and answer=
 any
questions you have. </b></p>

<p><b>Bottom Line: Avoid DJ services that do&nbsp;not want to meet you, and
only want the contract or check before they will&nbsp;try to help you.</b> =
</p>

<p><b><u><span style=3D'font-size:13.5pt'>What value are you placing on your
entertainment?</span></u> </b></p>

<p><b>You&nbsp;need to assess the value you place on the entertainment serv=
ice
you choose.&nbsp; For example,&nbsp;on a scale of 1 to 10,&nbsp;how
important&nbsp;will your entertainment be? Think about what<span class=3DGr=
amE>&nbsp;
the</span> impact of having&nbsp;bad&nbsp;entertainment (or worse,&nbsp;no
entertainment)is with respect to&nbsp;the&nbsp;success&nbsp;of&nbsp;your
event.&nbsp;Find out what&nbsp;services your&nbsp;DJ&nbsp;has available and
can&nbsp;perform for you.&nbsp;</b> </p>

<p><b>Select your DJ service&nbsp;on the&nbsp;overall VALUE that they bring
to&nbsp;your&nbsp;event.&nbsp;In many cases,&nbsp;your&nbsp;event&nbsp;may =
be
a&nbsp;one of a kind or one time only event.&nbsp;&nbsp;You most likely are
not&nbsp;planning to&nbsp;simply show up
and&nbsp;&quot;wing&nbsp;it&quot;&nbsp;through an event such as your weddin=
g.
You shouldn't hire a DJ service that will do that either. </b>&nbsp;&nbsp;<=
b>Understand
what&nbsp;specific services your DJ&nbsp;<span class=3DGramE>company</span>=
 will
bring to bear when you interview them. &nbsp;<span class=3DGramE>A&nbsp;lis=
t of
many&nbsp;of those services&nbsp;are</span> at the bottom of this page.</b>=
 </p>

<p><b>Bottom Line: Choose entertainers based on their value rather than loo=
k at
them as a commodity.</b> </p>

<p><b><u><span style=3D'font-size:13.5pt'>Will the DJ offer to meet with you
AFTER signing the contract to plan your event?</span></u> </b></p>

<p><b>A professional DJ is ALWAYS willing to discuss your event at any time
before the event starts, and should display the flexibility to accommodate
changes and help you solve problems. Meeting your DJ to plan your event is =
of
paramount importance to a successful event such as a wedding reception.</b>
&nbsp;<b>Your&nbsp;DJ should discuss the follow up planning. The DJ should =
also
work with you to decide <span class=3DGramE>on &nbsp;an</span> appropriate =
time
to meet with&nbsp;you to accomplish&nbsp;the&nbsp;planning &nbsp;phase of y=
our
event.</b> &nbsp; </p>

<p><b><u><span style=3D'font-size:13.5pt'>Will you have to plan this by you=
rself?</span></u></b>
</p>

<p><b>A&nbsp;new trend these days is the use&nbsp;of &quot;online
planners&quot;,&nbsp;where&nbsp;the client gets to &quot;plan their
own&nbsp;party&quot; on the Internet.&nbsp;&nbsp;While many clients think
this&nbsp;is&nbsp;&quot;cutting edge&quot;&nbsp;and &quot;cool&quot;,&nbsp;=
the
reality is that&nbsp;many companies employ this tool to <u>minimize</u>
the&nbsp;time they spend with you, maximize their profit, and place&nbsp;the
responsibility</b> <b>for the success of your own reception on
your&nbsp;shoulders.&nbsp;The use of technology&nbsp;is a good thing, but
nothing takes the place of well invested time&nbsp;to advance plan the even=
t.
If the company you interview&nbsp;is not willing to invest&nbsp;that
time&nbsp;with you in advance, you may be in for <span class=3DGramE>a big
disappointment come</span> time for your event to&nbsp;start.</b> <b>&nbsp;=
In
some&nbsp;circumstances,&nbsp;such as out of state,&nbsp;where email&nbsp;a=
nd
phone are&nbsp;the primary avenues&nbsp;of&nbsp;communication, as long&nbsp=
;as
you feel good about the level of communication taking place,&nbsp;this is O=
K.</b>
</p>

<p><b>Bottom Line: Plan your party in person with your entertainer if at all
possible.</b> </p>

<p><b><u><span style=3D'font-size:13.5pt'>Do you LIKE the person that you
interview at&nbsp;your meeting?</span></u></b><b><span style=3D'font-size:1=
3.5pt'>
</span></b></p>

<p><b>There is NOTHING worse in the world than having to do business with
someone you do not like. Choosing the person who &quot;feels&quot; right is=
 the
most important factor in picking the right entertainer for your party or
reception. The DJ you choose should be very open about what he/she can do f=
or
you and should volunteer information and show you&nbsp;that they
are&nbsp;comfortable&nbsp;with the type&nbsp;of&nbsp;event you
are&nbsp;planning. &nbsp;A&nbsp;good DJ service&nbsp;wants&nbsp;you to
be&nbsp;100%&nbsp;comfortable with your <span class=3DGramE>choice &nbsp;yo=
u</span>
make and&nbsp;will not use fear&nbsp;tactics&nbsp;to scare you&nbsp;into
booking them.&nbsp;Bottom line, this is&nbsp;a completely emotion driven
choice.&nbsp;&nbsp;</b> </p>

<p><b>Bottom Line: If you&nbsp;do not&nbsp;feel good about choosing a DJ
service,&nbsp;do NOT book them.</b> </p>

<p><b><u><span style=3D'font-size:13.5pt'>Is the person knowledgeable about=
 your
type of event?</span></u></b><b><span style=3D'font-size:13.5pt'> </span></=
b></p>

<p><b>Not&nbsp;every DJ is qualified to handle every type&nbsp;of event. </=
b></p>

<p><b>Rather than ask &quot;how much&nbsp;do you charge&quot;&nbsp;as your
first question, you should&nbsp;ask your DJ,&nbsp;&quot;Can you handle my
event&quot;? </b></p>

<p><b>Ask the DJ how many events of your type that he/she has done.&nbsp;As=
 you
interview your DJ,<span class=3DGramE>&nbsp; if</span> you&nbsp;do&nbsp;not=
 get
the&nbsp;impression&nbsp;that&nbsp;the&nbsp;DJ&nbsp;is comfortable&nbsp;with
your event and specific needs,&nbsp;you should&nbsp;interview more companies
before you make a selection. The DJ should&nbsp;spend time&nbsp;listening&n=
bsp;to&nbsp;you&nbsp;describe
what&nbsp;you want to happen, and&nbsp;get excited about your event. </b></=
p>

<p><b><u><span style=3D'font-size:13.5pt'>What does the DJ use to procure y=
our
business?</span></u></b><b><span style=3D'font-size:13.5pt'> </span></b></p>

<p><b>You should expect to see several documents that the DJ service uses to
display&nbsp;their service and demonstrate HOW&nbsp;they will conduct and p=
lan your
event. First and foremost is a planner. This planner should impress you eno=
ugh
to the point where you understand that the DJ you are hiring is a professio=
nal,
and is capable of handling your event. A sample copy of the CONTRACT to be =
used
should be available as well as a schedule of pricing information. A DJ may =
also
give you a list of references. CALL THEM!! Ask if there were any issues or
problem areas when the person dealt with the DJ. &nbsp;</b> </p>

<p><b>Of&nbsp;course, you will most&nbsp;likely not get a
bad&nbsp;reference,&nbsp;but you should be able&nbsp;to note elements
of&nbsp;consistency&nbsp;between what the DJ tells you in the interview and
what his/her clients have told you.</b> </p>

<p><b><u><span style=3D'font-size:13.5pt'>Does the DJ have a music <span
class=3DGramE>list<span style=3D'text-decoration:none;text-underline:none'>=
 ?</span></span></span></u></b>
</p>

<p><b>You need to be assured that the DJ you hire not only has a sizeable
collection, but has a variety of music, especially for wedding receptions,
where many different styles of music will&nbsp;be requested&nbsp;and several
different age&nbsp;groups will be in the same room together.</b> <b>Ask&nbs=
p;to
see a music list.&nbsp;Find&nbsp;out&nbsp;if the <span class=3DGramE>DJ
&nbsp;service</span> you want to&nbsp;hire&nbsp;will work&nbsp;to acquire t=
he
music you need&nbsp;to&nbsp;ensure&nbsp;your event's success. Having&nbsp;a
large library is not nearly as important as having a&nbsp;large&nbsp;select=
ion
of music that you, the client,&nbsp;need to&nbsp;have played at your event.
&nbsp;Find out if your DJ will be flexible with&nbsp;requests&nbsp;for
special&nbsp;music, and will follow your&nbsp;<span class=3DGramE>direction=
(</span>if
you give&nbsp;direction) about &quot;do not plays&quot;&nbsp;and &quot;must
plays&quot;.</b> </p>

<p><b><u><span style=3D'font-size:13.5pt'>Does the DJ use professional grade
equipment?</span></u> </b></p>

<p><b>If the DJ does not have pictures of his or her gear, you should ask to
set up a time to see the equipment or see pictures of the DJ's set up. You
should not expect to be invited to someone's wedding or private&nbsp;event =
to
accomplish this&nbsp;however. The DJ should be able to tell you what he/she
uses and characterize the equipment as professional grade.
&nbsp;You&nbsp;should not expect&nbsp;to&nbsp;recognize off
the&nbsp;shelf&nbsp;stereo components&nbsp;from Best Buy or&nbsp;<st1:place
w:st=3D"on"><st1:PlaceName w:st=3D"on">Circuit</st1:PlaceName> <st1:PlaceTy=
pe
 w:st=3D"on">City</st1:PlaceType></st1:place> in use at&nbsp;your&nbsp;rece=
ption.</b>
</p>

<p><b><u><span style=3D'font-size:13.5pt'>In Closing:</span></u></b> </p>

<p><b>You should consider your DJ entertainer as an <u>insurance policy</u>
you&nbsp;buy that ensures that all of the other money you spend will not re=
sult
in bad memories or a less than enjoyable occasion. Good entertainment is NOT
cheap, and cheap entertainment is NOT good.</b> </p>

<p><b>If you answered 9&nbsp;or 10 in the value question <span class=3DGram=
E>raised</span>
above, that means you are placing 90 to 100% of the success of your event on
your entertainer. &nbsp;Now consider the percentage of money you are spendi=
ng
with respect to the amount you have budgeted for the event. In many cases,
clients budget less than 5% of their money on entertainment, but expect the
entertainment to be</b> <b>the main factor in making the event a success.</=
b>
&nbsp; </p>

<p><b>Does that&nbsp;make sense?</b> </p>

<p><b>Your DJ, if you have chosen a good one, will display many of the
following skills and attributes before and at your event:</b> </p>

<p>&nbsp; &nbsp; &nbsp;&nbsp;<b>- Master of Ceremonies</b> <b>and Time
management</b> </p>

<p>&nbsp; &nbsp; &nbsp;&nbsp;<b>- Party/event&nbsp;planner&nbsp;and
event&nbsp;coordinator</b> </p>

<p><b>&nbsp; &nbsp; &nbsp;&nbsp;- Comprehensive library of music</b> </p>

<p><b>&nbsp; &nbsp; &nbsp; - Professional grade equipment</b> </p>

<p><b>&nbsp; &nbsp; &nbsp;&nbsp;- Follow the plan that you and he/she have
worked out using the planner</b> </p>

<p><b>&nbsp; &nbsp; &nbsp;&nbsp;- Flexibility to adapt to sudden changes -&=
nbsp;</b>
</p>

<p><b>&nbsp; &nbsp; &nbsp;&nbsp;- Problem solving&nbsp;skills and
innovative&nbsp;out&nbsp;of&nbsp;the box&nbsp;thinking</b> </p>

<p><b>&nbsp; &nbsp; &nbsp;&nbsp;- Seamless continuous music at all times un=
less
otherwise specified </b></p>

<p><b>&nbsp; &nbsp; &nbsp;&nbsp;- Sound technician/Light technician</b> </p>

<p><b>&nbsp; &nbsp;&nbsp; &nbsp;- Ability to read a crowd and pick the right
music</b> </p>

<p><b>&nbsp; &nbsp; &nbsp;&nbsp;- Audience motivator</b> </p>

<p>&nbsp; &nbsp; &nbsp; <b>- Referral service for other event professionals=
</b>
</p>

<p class=3DMsoNormal><o:p>&nbsp;</o:p></p>

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